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The Most Incredible Antioxidant You’ve Never Heard Of

Astaxanthin is known as one of the most powerful and versatile natural antioxidant that science has ever found. Period. While you might be saying “Asta-what?” this incredible member of the carotenoid family is a supplement that you should really get to know.

It’s approximately ten times stronger as an antioxidant than its other carotenoid cousins, including beta-carotene, lutein and lycopene, and ranges from one hundred times to more than one thousand times stronger than many other antioxidants. 

WHAT IS IT?

Astaxanthin is a red pigment molecule found in marine Haematococcus pluvialis microalgae. When eaten by shrimp and crustaceans, it gives its red color to their shells. As astaxanthin makes its way up the food chain, the color becomes more concentrated, creating the rich reds and pinks we see in fish like salmon and in marine birds such as flamingos. As a matter of fact, the compound was first identified and isolated in 1938 by Richard Kuhn when he was studying lobsters to determine what gave them their color.

Astaxanthin is great at distributing itself throughout the entire body — into muscles and the skin, across the blood-brain barrier and the blood-retinal barrier to nourish the brain and eyes. It reaches the heart, liver, kidneys and other organs and provides them with its potent protective properties to keep cells vibrant and healthy.

WHAT CAN IT DO? 

The list of impressive health benefits from this amazing antioxidant are long and have been validated by over one hundred human clinical trials. Astaxanthin can help rejuvenate the skin from the inside out and promotes healthy skin tone, texture, elasticity and moisture levels. It also supports healthy skin during UV light exposure.

Astaxanthin protects our eyes and our vision in numerous ways, for example it can support eyes from strain and fatigue caused by computer screen use. It supports mental clarity, memory & overall brain health – especially during the aging process. Our joints, tendons and muscles get an assist from astaxanthin as it keeps them smooth-functioning and mobile. It also benefits athletes and active people in several ways like improving recovery after exercise as well as supporting cardiovascular function and a healthy circulatory system.

SUPERPURE®  ASTAXANTHIN 

Our SuperPure® Astaxanthin formula is the first to be certified organic and is 100% whole microalgae, which means it contains a whole-spectrum complex of supportive carotenoids. We don’t use synthetically derived astaxanthin, which is not backed by the same long list of supportive research. Our algae is grown in a glass, solar-powered, hermetically-sealed, tightly monitored freshwater system to ensure no contamination from microbes, agricultural residue, and other foreign debris.

Carotenoids like astaxanthin are fat-soluble and therefore mix poorly with water, limiting their bioavailability. We’ve put SuperPure® Astaxanthin into a matrix with an organic phospholipid complex, derived from organic sunflower lecithin, that makes it easier to absorb. Taking it with a meal can also assist with this process.

Due to its oily nature, astaxanthin is commonly combined with a carrier oil in an animal-derived gelatin capsule, making it vulnerable to oxidation. Our SuperPure® Astaxanthin comes in vegetarian capsules making it perfect for everyone, including vegans, and those wanting to avoid gelatin, oils and fillers used in other astaxanthin products.

Those seeking the highest quality astaxanthin supplement need look no further. With SuperPure® Astaxanthin you get the world’s most powerful antioxidant, as well as the most pure, vegan, organic astaxanthin formula with no undesirable chemicals or additives

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